Dawn signifies illumination and hope, the beginning of a new day and a chance for happiness.
Coming from a spiritual family where I am raised in a household of rituals and crystals. I was brought up with beliefs that there is something bigger than ourselves. My mum instilled in me to always lead with kindness- to trust my intuition and path and embrace the unknown… like a pandemic.
The pandemic has significantly impacted me and my household. My partner lost his job and shortly after, I lost my corporate job- at a point where we just bought a house. It was also at the same time I found out that my best friend Truffles has liver disease.
"The world felt like it was crashing down on me, and I wanted to give up on the business."
Instead, I trusted my intuition, planned a rebrand- which meant taking a flourishing The Crystal Project back to ground zero to start By Eileen.
The start of Dawn began in November 2020- where every day is filled with the unfamiliar and to live another day felt like a gift.
I wasn’t sure how long this collection would take; if we would see the light out of the pandemic; if I would survive all the hurdles just to pursue this dream; or if pouring my entire savings made any sense. Reminded by the teachings and the beliefs that there is light amongst the darkness, I preserved. Inspired by your stories, I believed.
There is light.
This is the light.
This is Dawn- embracing the unknown and tapping into my spiritual roots.
A collection filled with deepest meanings etched in symbols and ingrained in intentionally selected stones.
For every sunset brings a promise of a new dawn.
Welcome to Dawn! Thank you for coming on this journey with me.
With Love and Light,