"The world of art is never confined to a single style, technique, shape, or form — it dances gracefully with time, visions, surroundings, and the very essence of life."

At By Eileen, we move with the rhythm of life itself. We welcome the gentle whispers of the universe, drawing inspiration from every breath we take on this beautiful earth. We believe in letting our hearts lead the way, allowing us to create pieces we truly love — jewellery that tells our story.

This slow and fulfilling journey led us to wander through fields of blooms, from the calming lavender farms to the radiant sunflower fields. We sat in gardens painted with petals of every hue and explored an endless array of landscapes. With every step, we captured countless illustrations and images of florals, gardens, and the boundless beauty of nature. As inspiration poured in, our sketchbook grew richer and more vivid. What began as a six-month project blossomed into twelve, and then eighteen. And at last, the perfectionist within me whispered — we are ready.

Oubaitori — An ancient Japanese idiom derived from the kanji representing four trees that bloom in spring: cherry blossoms, plum, peach, and apricot. Each flower blooms in its own time, symbolizing that we all grow and flourish at our own pace.

A celebration of nature’s unique individuality, the Bloom Collection embraces raw and organic designs — a signature style of By Eileen. Each piece is intricately handcrafted to reflect not only the untouched beauty of nature but also the life-giving elements that provide energy, strength, and vitality to the world around us. Just like the blooms of spring, this collection carries deep meaning, embodying my growth as an artist and telling my own story of transformation.

With Bloom, I invite you to experience the beauty of nature’s gentle resilience and embrace the journey of growth, however it may unfold.